You can learn a lot about pitching by watching people pitch.
Dragon's Den is a good place to do this. You get to see how body language, props, personal stories, research, planning or lack of any of these can work in the favour or against the person pitching.
It's also good to see how to respond to questions.
This pitch seems to start well, then goes very badly.
What's interesting for us is to think about what is unique about your story. A question everyone, fortunately or unfortunately, needs to answer.
Its also worth thinking ahead, what kind of questions are you likely to be asked? And prepare responses in your head in advance.
Improvising pitches to people with sharp minds doesn't cut it.
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