Pitching

Pitching is an art.

Think of your audience.  Think of you goal.

You are selling something.  An idea.  A concept.  A story.

A skilled pitch turns problems into strengths, brings something new to the audience and shares the passion with the person they want to win over.

It leaves the audience with a clear idea of what your idea is and why it works.

In our pitches, you pitch to your classmates, who are pretending they are the commissioning editors.  Think about what they like.  How can you involve them in your pitch?  Can you use creativity to get them thinking, laughing, crying about your idea?

What can you use personally, to get your idea across.

Maybe you can use other images to show your inspiration.

Or other films to show the kind of thing you want to make.

Here's a great example from Mad Men, where the lead character has to pitch to Kodak an ad campaign for their new slide projector.

How he engages them, how he's thought about the story he wants them to think about, is brilliant.

http://www.youtube.com/watch?v=R2bLNkCqpuY